ELC Barrister

How does a rebrand increase customer interaction?

CLIENT

About The Project

ELC Barrister are London-based Public Access Barristers specialising in cases relating to human rights, immigration, domestic disputes, civil claims and minor criminal offenses.

The brief was to design a logo that would enable ELC Barrister to create a recognisable brand, plus a website that would provide information on their professional background, credentials and experience.

Services Provided

  • Branding & Identity
  • UX / UI
  • Wordpress Development

CHALLENGE

ELC Barrister have two different types of customers.

As the majority of their clients are foreign, the website needed to be professional but accessible to non-English speakers.

At the same time, it also had to be sophisticated enough to appeal to Solicitors looking to use their services, who would want to see in depth information about their work and experience.

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CREATIVE

Logo Design and Rebrand

ELC Barrister wanted a sophisticated, yet simple logo to portray their corporate image. Additionally, they wanted their new brand image to be portrayed across all their business stationary.

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TECHNICAL

Responsive WordPress Development

ELC Barrister wanted the ability to maintain and update their website content themselves, so we developed the website on WordPress, which we felt provided the functionality they required.

Today’s websites need to be responsive, meaning they look good and perform well on all mobile devices, tablets and computers so we took a mobile first approach when designing and developing the website.

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TECHNICAL

Website Functions, Focus and Features

Animated Homepage: To make the homepage friendlier, inviting and more engaging, we added subtle animation effects to the homepage, making content fade in as users scroll down the page. This encouraged users to scroll down a long content page to find the service they required.

Service Enquiry Forms: As visitors to the ELC Barrister website would only be interested in a single relevant service, we created a service specific enquiry form on each page. The rationale behind this was to enable customers to contact ELC straight away without navigating away from the web page.

Case Upload Facility: Once a customer has engaged with ELC Barrister, they usually have to submit documentation and case files. Using Gravity Forms, a WordPress plugin, we created an interactive form requesting specific documents based on the service that was chosen. In doing so, a single form facilitated public access clients and solicitors alike.