Jacob Issacharoff Diamonds sits proudly in Hatton Garden, London’s jewellery quarter.
The office had kept its spot for over two decades, sustaining its sparkling reputation in precious stones and jewellery dealership through years of world travel and foreign market knowledge.
And because it’s a family affair, much care goes into forging strong relationships with some of the world’s best jewellery manufacturers.
1. To rebrand the business with a modern identity
2. Build a website to better showcase the quality products in an online catalogue with smart filtering.
To get a better feel of how the business could be a brand, we looked at Jacob Issacharoff Diamonds’ history and values, who their customers are, what it means for them to have good digital presence and how they want to be found online.
Defining their position in the marketplace also meant having a closer look at their competition – what they are doing better, what can be improved, what new experiences we can bring for Jacob Issacharoff Diamonds’ visitors in order to give them a good user experience.
The existing logo for Jacob Issacharoff Diamonds abbreviates the name of the business (to JID) which doesn’t say much in terms of their product offer. We created an emblem that looks like a diamond comprised of the letters J-I-D but with ‘Jacob Issacharoff Diamonds’ being the focal point of the logo.
To make the logo more in keeping with the quality of Jacob Issacharoff products we changed the brand colours from grey-back and gave it a luxurious gold-black finish.
Today’s websites need to be responsive, meaning they look good and perform well on all mobile devices, tablets and computers.
Additionally, Jacob Issacharoff Diamonds wanted the ability to maintain their website, products and pages themselves and WordPress is a platform we felt was suited to their needs.
Online Catalogue: We used a WordPress eCommerce plugin called WooCommerce, allowing the client to have full control of their stocks, catalogues, visitor access and other data. WooCommerce was the obvious choice, as it powers over 25% of the worlds eCommerce websites and it left the doors open for future order management functionality.
Custom diamond search facility: Visitors can now search diamonds according to specific attributes such as weight, colour, clarity and grading certificates.
User restrictions and access rights: A custom user registration and activation workflow was programmed so that site administrators now have control over who gets access to the product portal.
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“We are really delighted to have jidiamonds.com live! Thank you for your all your patience and assistance with all aspects of the website. It is really smart and clear, just like we envisioned.”