James Zimmer has built a reputation for being one of London’s trusted events designer delivering well-organised occasions over decades of industry experience.
We were approached to redesign a new website that will reflect the quality of their offerings: unique venue selection, bespoke catering, event themes and decorations, entertainment bookings, flower arrangements, staffing management.
The new James Zimmer website now brings these to view in curated high-quality images. The homepage also appears in multiple versions tailored to suit the needs of specific audiences, thus optimising search results.
The challenge was to present the business with an image-rich new website without slowing it down, ensuring that the pages are responsive and engaging for visitors of different ages looking for different types of information.
The greater challenge however, was moving houses, so to speak. The tricky thing about website migration is running the risk of losing data and existing page rankings. To make a seamless transition, various tests were run and SEO–friendly URLs were used to find ways of further boosting their searchability.
There were two concerns about this. One was that removing copy would be detrimental to their search ranking and second, we felt that the images they had weren’t going to be aesthetically supportive to a new web design.
We took the lead, guiding them through our vision and allowing a few months to build a gallery of outstanding photography. The challenge was that they wanted the website to have pure imagery with little copy.
To solve this, we designed landing pages rich in images but with enough space for worded content. We then created ‘focused’ versions of these landing pages targeted at users searching specific keywords. Each version has relevant content, ensuring a better URL structure plus great search results.
As a result, jameszimmer.co.uk has reached the top of Google Search rankings for some keyword searches.
For James Zimmer, this means having the freedom and the ability to have full control of their content – something they haven’t had with their old website which has resulted in it being out-dated.
We opted to migrate their old website to WordPress with a couple of ‘Custom Post Types’, a WordPress feature that allows their web administrator to add, edit or remove specific content which can then be used around different pages of the website. Examples of these can be seen on the Venues and Testimonials pages.
As the new site is image-rich, we want visitors to be able to enjoy their browsing experience. We’ve achieved this with by developing a custom responsive WordPress theme that’s touch-friendly on mobile devices, allowing visitors to swipe through the slides and the full screen galleries.
To ensure the quality of the photography remains high without sacrificing speed across multiple devices and network connections, we applied image compression and server caching.
We have, for example, optimised the homepage load speed from 8.6 seconds to 1.2 seconds!
Avg. Session Duration
Pages per Session
“We are extremely pleased with results. The website looks beautiful and has raised the number of people contacting us regarding catering– thank you very much!”
James A Zimmer